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  DevOps: Disruptive but Essential in a Cloud Computing Universe
  Join us in New York City, Novemeber 11 - 13



The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

DevOps at Cloud Expo - to be held June 5-7, 2018, at the Javits Center in New York City, NY - will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality.

Join us at DevOps at Cloud Expo June 5-7 for three days of intense DevOps discussion and focus.

We'll see you in New York!




DevOps Summit Power Panel | DevOps Five Years Later: What Does the Future Hold?
After more than five years of DevOps, definitions are evolving, boundaries are expanding, 'unicorns' are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps 'done', or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like?


The Top Keynotes, the Best Sessions, a Rock Star Faculty, and the Most Qualified Delegates on ANY DevOps Event!


DevOps is a software development method that stresses communication, collaboration and integration between software developers and information technology (IT) professionals. At DevOps Summit the breakout sessions will engage not just existing DevOps pros, but also managers and executives like CIOs and CISOs, Dev and Ops managers, business leaders and architects.
 
DevOps Summit is a premier conference that connects a wide range of stakeholders to provide a valuable and educational experience for all.




Opening Keynote at 17th Cloud Expo | Jason Bloomberg, President of Intellyx
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.

Benefits of Attending the THREE-Day Technical Program
  LEARN exactly why DevOps is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts how development and operations teams work seamlessly together to make it easy to develop and upgrade applications.
  SEE how to improve IT service delivery agility.
  DISCOVER what the core purpose and principles of DevOps are.
  FIND OUT how the core values of collaboration, integration, and communication will allow large enterprises to benefit from this new approach on a broad, enterprise scale.
  MASTER how to improve collaboration between operations and development teams.
  LEARN what works, what doesn't, and what's next.
@DevOpsSummit at New York City's Javits Center


SaaS Performance | @CloudExpo @Catchpoint #DevOps #WebPerf #AI #SaaS
SaaS providers need better tools to manage performance, enabling them to get ahead of problems

Managing Performance for SaaS-Based Applications

Software as a service (SaaS), one of the earliest and most successful cloud services, has reached mainstream status. According to Cisco, by 2019 more than four-fifths (83 percent) of all data center traffic will be based in the cloud, up from 65 percent today. The majority of this traffic will be applications.

Businesses of all sizes are adopting a variety of SaaS-based services - everything from collaboration tools to mission-critical commerce-oriented applications. The rise in SaaS usage has many positive benefits, but one drawback is that as demand grows, SaaS providers are having a harder time ensuring a high-performing (fast, reliable) end-user experience - at the same time performance expectations are growing higher than ever.

SaaS Providers Struggle to Meet Modern Day User Performance Expectations
Websites and applications must be fast. People want to read an article as soon as it's clicked; shoppers will abandon their cart on an ecommerce site if the website is too slow; customers expect to be able to quickly make transactions - and the list goes on. According to Google's latest research (February 2017), as page load time increases from 1 second to 7 seconds, the likelihood of a visitor abandoning the page increases 113 percent. For SaaS companies to be successful, they need to adopt the same laser focus on the end-user experience that has fueled the rise of ecommerce and B2B applications.

Meeting these performance demands is proving to be a significant challenge. One recent survey of SaaS providers found more than half reported difficulties in delivering sufficient performance levels, while more than a quarter said their organizations had incurred financial penalties as a result of unmet service-level agreements. Twenty-one percent of respondents whose organizations had an unplanned service interruption said it resulted in the loss of a customer relationship. Among those SaaS providers suffering financial penalties, the average cost incurred was $359,000 - not including the time and effort spent finding and fixing the source of performance declines.

Why Is Ensuring Superior Performance So Difficult?
Ensuring strong performance levels is proving difficult for several reasons:

Infrastructure Build-Outs - As many SaaS providers expand into new geographies and support more businesses, they are adding infrastructure as well as partitioning more existing systems. According to the SaaS provider survey mentioned above, almost half of respondents noted they have at least doubled the number of systems supporting their workloads and applications over the past two years. While this helps them support more customers, there is a nasty side effect - greater complexity, which makes it harder to find and fix the source of performance problems when they do occur.

Users' Geographic Expansion - Heightening these performance challenges is the growth of end users in new geographies. Application performance tends to deteriorate based on distance from the SaaS provider's data center. This means as end users move further away, there are more variables standing between them and the data center which can degrade performance - networks, ISPs, even browsers. This makes it impossible for SaaS providers to gauge worldwide performance levels for a specific SaaS user, based solely on the experiences of end users in just one or two geographies.

To expand and improve geographic reach, many SaaS providers build out their infrastructure, which in turn adds more complexity. The net result is a vicious cycle that ultimately results in decreased visibility into infrastructure health and end-user application performance.

The Capricious Nature of the Internet - Full SaaS provider outages are rare, but when they do happen, they can be disastrous. The Amazon S3 outage on February 28 served as the latest example, causing widespread availability issues for thousands of websites, apps, and IoT devices.

There have been other instances recently - in February 2016, Office 365 went dark for wide swaths of Europe. In August 2015, a Google data center in Belgium was struck by successive lightning strikes, causing problems for numerous Google cloud infrastructure service users. Not even tech giants like Amazon, Microsoft, or Google are immune to acts of God or nature. Inevitable outages are not the fault of these providers - rather, the "ripple effect" is the result of the tendency for business users to concentrate too much work in the hands of a single provider.

More common than full-blown outages are instances of SaaS applications just not performing well. Even though many SaaS providers have monitoring systems in place, 54 percent report the primary way they find out about performance problems is through customer complaints.

Managing Performance Must Be a Shared Endeavor
SaaS providers need better tools to manage performance, enabling them to get ahead of problems before their customers' end users are affected. This is a fundamental shift from traditional application performance management (APM) to what Gartner refers to as digital experience management (DEM). DEM treats the end-user experience as the ultimate metric, and identifies how the myriad of underlying services, systems, and components influence it. This approach is consistent with a recent EMA survey in which more than three quarters of respondents prioritized the ability to troubleshoot and analyze root causes of application performance problems, down to the platform level.

As the number of performance-impacting variables increases, SaaS providers may find themselves drowning in data, but searching for insights. They need advanced analytics to make data more actionable by identifying the cause of performance issues, swiftly and accurately. Sometimes performance issues are within the SaaS provider's control (such as when a particular region or data center requires more capacity). Other times, the issue may not be directly within the IT team's control - for example, a slow ISP or CDN. Even with these external factors, the information is still useful because time spent unnecessarily "war-rooming" can be avoided.

Business users of SaaS services should also be contributing to the performance management effort. They should consistently measure their SaaS providers' response levels, as well as monitor and measure real end- user performance at the closest points of geographic proximity. This is the key to gaining the most realistic view of end-user performance levels around the world. Having this information can help SaaS users uphold provider SLAs, but perhaps, more important, identify performance problems in advance and quickly determine if the problem is with the cloud service provider, or another component or internal infrastructure element.

Finally, as the recent Amazon S3 example demonstrated, SaaS users should always have a redundancy plan in place for their critical applications. In essence, they need to architect for failure. This may require an investment of time and effort, but can make all the difference in keeping SaaS-based businesses running smoothly when faced with a completely unpredictable event.

Conclusion
The growth in SaaS reliance is not going away, and SaaS providers cannot afford setbacks. When the SaaS platform that employees spend 80% of their day on goes down, productivity, and therefore a company's bottom line, takes a hit.

SaaS providers will continue to struggle with rapid growth and increasing complexity as business users port more mission-critical applications to the cloud and end users demand increasingly higher levels of performance and productivity.

This situation has the potential to escalate unless SaaS providers address the issue head-on with new approaches that evolve APM to DEM. Business users must also do their part. Ultimately, this can translate to more proactive, productive performance management, with less finger pointing and war rooming and more accurate, decisive issue resolution.

About Mehdi Daoudi
Mehdi Daoudi is the co-founder and CEO of Catchpoint Systems, a premier provider of web performance testing and monitoring solutions. His team has expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies that impact the experience of millions of users.

Before Catchpoint Systems, Mehdi spent 10+ years at DoubleClick and Google, where he was responsible for Quality of Services, buying, building, deploying, and using monitoring solutions to keep an eye on an infrastructure that delivered billions of transactions daily.

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2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

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Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

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