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  DevOps: Disruptive but Essential in a Cloud Computing Universe
  Join us in New York City, Novemeber 11 - 13



The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

DevOps at Cloud Expo - to be held June 5-7, 2018, at the Javits Center in New York City, NY - will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality.

Join us at DevOps at Cloud Expo June 5-7 for three days of intense DevOps discussion and focus.

We'll see you in New York!




DevOps Summit Power Panel | DevOps Five Years Later: What Does the Future Hold?
After more than five years of DevOps, definitions are evolving, boundaries are expanding, 'unicorns' are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps 'done', or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like?


The Top Keynotes, the Best Sessions, a Rock Star Faculty, and the Most Qualified Delegates on ANY DevOps Event!


DevOps is a software development method that stresses communication, collaboration and integration between software developers and information technology (IT) professionals. At DevOps Summit the breakout sessions will engage not just existing DevOps pros, but also managers and executives like CIOs and CISOs, Dev and Ops managers, business leaders and architects.
 
DevOps Summit is a premier conference that connects a wide range of stakeholders to provide a valuable and educational experience for all.




Opening Keynote at 17th Cloud Expo | Jason Bloomberg, President of Intellyx
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace.

Benefits of Attending the THREE-Day Technical Program
  LEARN exactly why DevOps is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts how development and operations teams work seamlessly together to make it easy to develop and upgrade applications.
  SEE how to improve IT service delivery agility.
  DISCOVER what the core purpose and principles of DevOps are.
  FIND OUT how the core values of collaboration, integration, and communication will allow large enterprises to benefit from this new approach on a broad, enterprise scale.
  MASTER how to improve collaboration between operations and development teams.
  LEARN what works, what doesn't, and what's next.
@DevOpsSummit at New York City's Javits Center


Securing Velocity | @DevOpsSummit #CloudNative #Serverless #AI #DevOps
Building CICD in the cloud requires rigorous architectural and coordination work to minimize the volatility of the cloud

Download Slide Deck: ▸ Here

Continuous Integration Continuous Delivery (CICD) as a Service: Securing Velocity in the Cloud

The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated.

Download Slide Deck: ▸ Here

But... securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous architectural and coordination work to minimize the volatility of the cloud environment and leverage the security features of the cloud to the benefit of the CICD pipeline.

In his session at 21st Cloud Expo, Scott Harvey, Vice President of Engineering at Atmosera, outlined CICD as-a-Service: an emerging, essential service that will secure velocity and security in the cloud as organizations explore next-generation cloud services.

Download Slide Deck: ▸ Here

Speaker Bio
Scott Harvey leads the engineering team driving innovation and efficiency into the products and services Atmosera offers. He is focused on defining and executing the development of new hybrid services including the evolution toward an increasingly software-defined cloud service platform. He previously held leadership positions at APCON, Overture Networks, Fujitsu, Siemens, and Gilbarco. He holds a Bachelor of Science in Computer Engineering from North Carolina State University, and one US Patent.

 


@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

@DevOpsSummit at Cloud Expo will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of @DevOpsSummit at Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the "Call for Papers" for @DevOpsSummit at CloudEXPO | DXWorldEXPO 2018 New York.

Speaking Opportunities Here

Sponsorship Opportunities Here

Secrets of Our Most Popular Faculty Members ▸ Here

From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results. Among the proven benefits, DevOps is correlated with 20% faster time-to-market, 22% improvement in quality, and 18% reduction in dev and ops costs, according to research firm Vanson-Bourne. It is changing the way IT works, how businesses interact with customers, and how organizations are buying, building, and delivering software.

With a growing number of both adopters and providers, this rapidly changing market is full of opportunity for technology providers, practitioners, and consumers alike. In this explosive market opportunity, it is not enough to just get in on the action, you need to stand out from the crowd.

Help plant your flag in the fast-expanding business opportunity that is DevOps.

Speaking Opportunities Here


DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Download Slide Deck: ▸ Here

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact info@dxworldexpo.com.

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal  Here or by email info@dxworldexpo.com.

Download Slide Deck: ▸ Here

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

From Apollo 13 to Google SRE: When DevOps met SRE

The complexity of managing and delivering the high level of reliability expected of web-based, cloud hosted systems today, and the expectation of Continuous Delivery of new features has led to the evolution of a totally new field of Service Reliability Engineering catered for such systems.
Google, who has been a pioneer in this field, calls it Site Reliability Engineering (SRE). While it would be more aptly named Service Reliability Engineering, the name has caught on. The seminal work documenting Google approach and practices is in the book by Google by the same name (commonly referred to as the ‘SRE book'), and has become the defacto standard on how to adopt SRE in an organization. This session will cover adopting SRE as a practice in organizations also adopting DevOps; address the challenges to adopting SRE faced by large traditional enterprises, and how to overcome them.

Cloud-Native: A New Ecosystem for Putting Containers into Production

The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications.

Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addresses many of the challenges faced by developers and operators as monolithic applications transition towards a distributed microservice architecture. A tracing tool like Jaeger analyzes what's happening as a transaction moves through a distributed system. Monitoring software like Prometheus captures time-series events for real-time alerting and other uses. Grafeas and Kritis provide security policy attestation and enforcement. And there are many more.

In short, there's an entire new cloud-native ecosystem growing up around containers. Come to this talk by Red Hat technology evangelist Gordon Haff and learn all about it.

DevSecOps: The Open Source Way

DevOps purists may chafe at the DevSecOps term given that security and other important practices are supposed to already be an integral part of routine DevOps workflows. But the reality is that security often gets more lip service than thoughtful and systematic integration into open source software sourcing, development pipelines, and operations processes--in spite of an increasing number of threats.

The extensive use of modular open source software from third-parties, distributed development teams, and rapid iterative releases require a commitment to security and the adoption of security approaches that are continuous, adaptive, and heavily automated.

In this session, Red Hat Technology Evangelist Gordon Haff look at successful practices that distributed and diverse teams use to iterate rapidly.  While still reacting quickly to threats and minimizing business risk. I'll discuss how a container platform can serve as the foundation for DevSecOps in your organization. I'll also consider the risk management associated with integrating components from a variety of sources--a consideration that open source software has had to deal with since the beginning. Finally, I'll show ways by which automation and repeatable trusted delivery of code can be built directly into a DevOps pipeline.

Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator.

Download Slide Deck: ▸ Here

For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.

Dhiraj Sehgal works in Delphix's product and solution organization. His focus has been DevOps, DataOps, private cloud and datacenters customers, technologies and products. He has wealth of experience in cloud focused and virtualized technologies ranging from compute, networking to storage. He has spoken at Cloud Expo for last 3 years now in New York and Santa Clara.

Accelerating CI/CD with Data Management On Premise and Cloud

Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional data management practices to copy data between different developer and test environment. This problem doesn't scale as teams are adopting faster software release cycles.

In this session, Dhiraj Sehgal in Product and Solution at Delphix, will talk about DevOps and cloud-focused strategies to update hundreds of developer and test copies with updates from a master database in minutes, saving hours or even days in each development cycle. He will also discuss how new practices in DataOps to manage data across multiple sources is making their life easier and helps  becoming invisible to developers for data provisioning.

As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at info@dxworldexpo.com.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

About Elizabeth White
News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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Presentation Slides
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate proce...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp de...
@DevOpsSummit Stories
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve full cloud literacy in the enterprise world.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundation of software-defined infrastructure, Nutanix has rapidly expanded into full application lifecycle management across any infrastructure or cloud .Join us as we delve into how the Nutanix Developer Stack makes it easy to build hybrid cloud applications by weaving DBaaS, micro segmentation, event driven lifecycle operations, and both financial and cloud governance together into a single unified st...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.



2016 | 2015 | 2014 | 2013 | 2012
Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
@Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Flexential


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Join Us as a Media Partner - Together We Can Enable the Digital Transformation!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email events@sys-con.com.

DevOpsSUMMIT Blogs
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital transformation without a complete overhaul of their existing infrastructure - serving as a sort of "mi...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve full cloud literacy in the enterprise world.
Wasabi is the hot cloud storage company delivering low-cost, fast, and reliable cloud storage. Wasabi is 80% cheaper and 6x faster than Amazon S3, with 100% data immutability protection and no data egress fees. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is on a mission to commoditize the storage industry. Wasabi is a privately held company based in Boston, MA. Follow and connect with Wasabi on Twitter, Facebook, Instagram and the Wasabi blog.
Digital Transformation Blogs
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital transformation without a complete overhaul of their existing infrastructure - serving as a sort of "mi...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve full cloud literacy in the enterprise world.
Wasabi is the hot cloud storage company delivering low-cost, fast, and reliable cloud storage. Wasabi is 80% cheaper and 6x faster than Amazon S3, with 100% data immutability protection and no data egress fees. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is on a mission to commoditize the storage industry. Wasabi is a privately held company based in Boston, MA. Follow and connect with Wasabi on Twitter, Facebook, Instagram and the Wasabi blog.
CloudEXPO.TV
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been des...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the...